WHATSAPP CHASE01 / 06
“Did you send the invoice?”
Founder-led software studio
An importantproduct idea.One team to solve it.
x Create helps founders, owners, and operators decide what should exist, design and build it, then hand it over or keep it running under clear terms. The result could be a website, store, app, platform, portal, internal system, integration, or automation.
Start with
The problem or idea
Decide
What should exist
Build
The first useful version
After launch
Handover or managed operation
Local time
--:--:-- SAST
Status
Online
Websites ✕ Online stores ✕ Mobile apps ✕ Business web apps ✕ Client portals ✕ Admin tools ✕ Booking & payments ✕ Integrations ✕ Automation ✕ Managed operation ✕
Right now: duct tape.
Less chasing. More control.
JUST FOR NOW / UNTIL SOMEONE FORGETS
ASK THE TEAM / CHECK WHATSAPP / TRY THE SPREADSHEET
BOOKING SHEET02 / 06
Which bookings are actually confirmed?
DESK REMINDER03 / 06
Call Marius back — Tuesday?
INBOX PILE04 / 06
47 unread. Which three matter?
PAPER DIARY05 / 06
The cottage is booked twice.
DOWNLOADS FOLDER06 / 06
Where is that proof of payment?
BUILT AROUND YOUR DAYYOUR BUSINESS, RUNNING CLEARLY Working
AreaWhat gets easierNow
InvoicesSent on time. Paid or overdue at a glance.Clear
BookingsOne calendar. No double-bookings.Clear
Customer follow-upsThe right message goes out on time.Covered
Weekly numbersSee what needs attention before Monday starts.Ready
LESS CHASING. MORE CONTROL.YOU STAY IN CONTROL
01
Shubble
transport
School transport, all connected.
Shubble brings families, drivers and the operations team into one connected transport platform. Parents can arrange and follow trips, drivers know exactly what their day looks like, and staff can manage the whole service without chasing updates across different tools.
See what changed
02
Moteef (x Create product)
saas
Your brand, remembered.
Moteef gives a business one place to plan, create, review and publish its marketing. It learns the brand once, carries that context into every task and keeps the team moving without rebuilding the same brief in five different tools.
See what changed
03
Custom Point of Sale
retail
The counter and back office, connected.
This point-of-sale system was built around the reality of a busy shop floor: weighted and unit products, quick payments, morning stock counts, WhatsApp receipts and an owner who still needs to understand exactly what happened at the end of the day.
See what changed
FIG. 04 — WHAT GOOD SHOULD FEEL LIKE
Useful from day one. Designed for what comes next.
What working with us feels likeFIG. 05 — HOW WE WORK
No mystery. Just a clear way forward.
You should always know what we're building, why it matters, and what happens next.
01
START HERE
Bring the real problem or idea.
You do not need a polished specification. Explain what should be possible, what is getting in the way, and why solving it matters now.
YOU BRING: The problem or opportunity01 / 04WE LEAVE WITH: A fit decision
02
DECIDE
Work out what should exist.
For clear, bounded work, we scope the build directly. Where the risk or uncertainty is material, a Solution Blueprint defines the users, rules, first release, ownership, and operating model before the build begins.
YOU BRING: Business context02 / 04WE LEAVE WITH: A responsible build plan
03
BUILD & LAUNCH
Get the first useful version working.
We design, build, test, and launch in visible stages. Scope, decisions, dependencies, and running costs stay explicit so speed does not create a hidden support tail.
YOU BRING: An agreed scope03 / 04WE LEAVE WITH: A working release
04
CHOOSE THE RELATIONSHIP
Make responsibility explicit.
After launch, choose a clean handover, defined managed operation, or a Product Partnership for substantial ongoing product responsibility. New work is scoped and paid unless the agreement includes it.
YOU BRING: A working release04 / 04WE LEAVE WITH: Clear ownership and operation
Small team. Direct answers.
FIG. 06 — THE PEOPLERijn leads the product, UX, commercial, and technical decisions on substantial work. The wider team extends business development and distribution without placing account-management layers between the client and the people responsible for the outcome.
01.
Rijn Hartman
Founder & Solutions Architect
Connects the business problem, product decision, user experience, commercial model, and technical approach from first conversation through operation.
02.
Nick Kornieck
Business Development
Opens and develops relevant conversations with businesses in the United States.
03.
Chris Kaniki
Marketing & Growth
Develops the content and distribution systems that turn useful work into relevant conversations.
04.
Have an important problem or product idea? Start a conversation.
DECIDE ✕ DESIGN ✕ BUILD ✕ OPERATE ✕
01
Decide
Work out what should exist, what should not, and the sensible first release.
02
Design
Shape the user experience and business rules before they become expensive code.
03
Build
Create the website, store, app, platform, portal, integration, or system.
04
Operate
Hand it over cleanly or keep it running under a defined monthly agreement.
START WITH THE REAL PROBLEM OR IDEA
What should
exist next?
You do not need to arrive with a finished specification. Explain the problem, the opportunity, and why it matters. We will help identify the smallest responsible route forward.
DECIDE WHAT SHOULD EXIST. BUILD IT WELL. KEEP IT USEFUL.