Digital Studio / EST. 2024
000OPENING THE STUDIO
x Create / Digital StudioClick to skip
The WorkFIG. 01 — SELECTED BUILDS

Not mockups. Working software running real businesses — from two-app transport platforms to booking engines and lending systems.

7

Case studies

12

More builds

7

Industries

100%

Owned by clients

19 projects
StransportShubble

A safer, simpler way for families to book and manage school transport

Shubble brings families, drivers and the operations team into one connected transport platform. Parents can arrange and follow trips, drivers know exactly what their day looks like, and staff can manage the whole service without chasing updates across different tools.

01One shared viewFamilies, drivers and staff
02Less manual coordinationBookings, trips and support together

Shubble · 2026

MsaasMoteef (x Create product)

Marketing AI that remembers your brand, so you don't have to repeat yourself

Moteef gives a business one place to plan, create, review and publish its marketing. It learns the brand once, carries that context into every task and keeps the team moving without rebuilding the same brief in five different tools.

01Teach it onceYour brand, remembered
02One working rhythmPlan, create, approve and publish

Moteef (x Create product) · 2026

RhospitalityRocking Giraffe Bush Lodge

A lodge website that brings in bookings without taking over the owners' week

Rocking Giraffe now has a website that sells the stay and a booking workflow that gives the owners their time back. Guests can request dates online, while the owners review availability, make the final call and keep every conversation in one place.

01Time returned to the owners15 hours every week
02Technical website quality100/100 Lighthouse best practices

Rocking Giraffe Bush Lodge · 2026

WtourismWe Love Magalies

One digital home for the businesses, events and people of the Magalies

We Love Magalies brings the region's businesses, events, memberships and printed-map submissions together. Visitors get one useful place to explore, local businesses get a clear way to take part, and the team gets one system for managing the community behind it.

01One home for the regionBusinesses, events and members
02Less inbox adminSubmissions reviewed in one place

We Love Magalies · 2026

AfintechA South African lending business

A lending platform that keeps every application, decision and payment accountable

We turned a complicated lending process into one clear system. Borrowers can apply and follow their progress, the team can see exactly where every loan stands, and each decision leaves a record that can be understood later.

01A visible lending journey17 clear loan stages
02Decisions people can explainA complete audit trail

A South African lending business · 2026

IwellnessI.V. There For You

A wellness website that helps the founder win the room before the meeting starts

We gave this Phoenix wellness business a credible website and a digital presentation built for HR teams. Prospects can understand the service before the meeting, every enquiry reaches the founder directly and nobody is left wondering whether their message arrived.

01A sales story ready to sendNine focused sections
02Every enquiry acknowledgedFounder alerts and instant replies

I.V. There For You · 2026

xinternalx Create (internal)

The behind-the-scenes system we use to run x Create every day

We built one place to manage our own clients, proposals, agreements, invoices, payments and reports. It gives the team and the client a clear view from the first conversation to the final payment, without stitching the story together from separate tools.

01One client journeyFirst enquiry to final payment
02Proven in daily workThe system runs our agency

x Create (internal) · 2026

Not every win needs a full case study.

Here are a few more websites, systems and automations we've built for businesses with a real problem to solve.

local businessEasier to find

Lorenzo's Barber Shop

We rebuilt Lorenzo's online presence so local customers can find the shop, understand what it offers and move from a Google search to the chair.

insuranceClear and credible

Ikonic Cover

We gave this insurance and risk advisory firm a clearer, more credible website that makes a complex service easier to understand and trust.

consumer brand

SOET

We turned a founder's honey-and-beeswax lip care story into a warm, editorial website with a simple way for customers to enquire and order.

hospitality

Oude Doornbosch

We built a lodge website the owners can actually manage themselves, with bookings, availability and settings together in one admin area.

farm & hospitality

The Donkey Dairy

We rescued a fragile online store and connected its bookings and day-to-day support, so the farm can keep selling without fighting its website.

talent & modelling

K-Mile Models

We helped a modelling agency launch with a clean portfolio, correct contact details and a Google Business Profile people can actually find.

hospitality

The Dolphin Pub & Grill

We gave this beachside pub a simple, appetising website and local search setup, so holidaymakers know what is on the menu and how to get there.

hr consulting

Core Consultancy Partners

We built a more credible home for this HR consultancy and made sure every new enquiry is captured, delivered and measured.

ai & automation

Google Reviews Automation

Each month, this system turns a pile of Google reviews into a short report showing what customers love, what is slipping and where to act.

tourism

Magalies Maps Submissions

Businesses can submit and update their printed-map listings through one clear portal instead of getting lost in long email threads.

photography

3Sixty Photography

A clean, image-first portfolio that lets the photography do the selling and makes it easy for the right clients to get in touch.

tourism

Bill Harrop's Hot Air Balloons

We brought the logo, colours, signage and event materials into one consistent brand system that works everywhere customers see it.

FIG. 02 — OFF THE CLOCK

What we build for fun.

Betting copilots, trackpad scales, finance tools — the side projects that keep us sharp.

Visit the Lab