Software Studio / EST. 2024
000OPENING THE STUDIO
x Create / Software StudioClick to skip
The WorkFIG. 01 — SELECTED BUILDS

Selected client work and products x Create operates itself. We show the problem, the product, and the decisions; quantitative claims appear only when evidence and permission are on file.

01

Flagship client systems

02

x Create-operated products

03

Websites & ecommerce

04

Supporting work

21 projects
Shubble project preview
StransportShubble

School transport, all connected.

Shubble brings families, drivers and the operations team into one connected transport platform. Parents can arrange and follow trips, drivers know exactly what their day looks like, and staff can manage the whole service without chasing updates across different tools.

Shubble · 2026

Moteef (x Create product) project preview
MsaasMoteef (x Create product)

Your brand, remembered.

Moteef gives a business one place to plan, create, review and publish its marketing. It learns the brand once, carries that context into every task and keeps the team moving without rebuilding the same brief in five different tools.

Moteef (x Create product) · 2026

Custom Point of Sale project preview
CretailCustom Point of Sale

The counter and back office, connected.

This point-of-sale system was built around the reality of a busy shop floor: weighted and unit products, quick payments, morning stock counts, WhatsApp receipts and an owner who still needs to understand exactly what happened at the end of the day.

Custom Point of Sale · 2026

Rijn Hartman Admin project preview
Rinternal operationsRijn Hartman Admin

One place to run the work.

Rijn Admin is the private command centre behind the work: projects, tasks, ideas, social publishing and go-to-market thinking in one system. It is built to capture context quickly, turn it into action and keep good work from disappearing between disconnected tools.

Rijn Hartman Admin · 2026

We Love Magalies project preview
WtourismWe Love Magalies

The Magalies, all connected.

We Love Magalies brings the region's businesses, events, memberships and printed-map submissions together. Visitors get one useful place to explore, local businesses get a clear way to take part, and the team gets one system for managing the community behind it.

We Love Magalies · 2026

ENGEL HOUSE project preview
EphotographyENGEL HOUSE

Let the work speak.

ENGEL HOUSE gives Burger Engelbrecht's hospitality photography room to breathe. Hotels, interiors, food and travel work feel like one confident studio, and the people hiring him can move from a first impression to the right portfolio and an enquiry without digging.

ENGEL HOUSE · 2026

Thatchwood Farm Pub project preview
ThospitalityThatchwood Farm Pub

The website feels like the pub.

Thatchwood is loud, warm and proudly unpolished. We turned that character into a website that helps people see what's on, find the specials, book a function and message the right person without losing the feeling of the place.

Thatchwood Farm Pub · 2026

MelonRouge project preview
MhospitalityMelonRouge

A whole world in one place.

We designed and built a destination website that captures the spirit of MelonRouge—an eatery, record shop and antique hunt.

MelonRouge · 2026

Rocking Giraffe Bush Lodge project preview
RhospitalityRocking Giraffe Bush Lodge

Feel the stay. Skip the admin.

Rocking Giraffe needed more than a beautiful lodge website. Guests now get a proper feel for the stay and can send a complete booking request online; the owners get one clear place to review dates, make the final call and keep everything moving.

Rocking Giraffe Bush Lodge · 2026

Not every win needs a full case study.

A smaller supporting project can still show useful range without being promoted as a flagship system or a company specialisation.

local business

Lorenzo's Barber Shop

We rebuilt Lorenzo's online presence so local customers can find the shop, understand what it offers and move from a Google search to the chair.

insurance

Ikonic Cover

We gave this insurance and risk advisory firm a clearer, more credible website that makes a complex service easier to understand and trust.

consumer brand

SOET

We turned a founder's honey-and-beeswax lip care story into a warm, editorial website with a simple way for customers to enquire and order.

hospitality

Oude Doornbosch

We built a lodge website the owners can actually manage themselves, with bookings, availability and settings together in one admin area.

farm & hospitality

The Donkey Dairy

We rescued a fragile online store and connected its bookings and day-to-day support, so the farm can keep selling without fighting its website.

talent & modelling

K-Mile Models

We helped a modelling agency launch with a clean portfolio, correct contact details and a Google Business Profile people can actually find.

hospitality

The Dolphin Pub & Grill

We gave this beachside pub a simple, appetising website and local search setup, so holidaymakers know what is on the menu and how to get there.

hr consulting

Core Consultancy Partners

We built a more credible home for this HR consultancy and made sure every new enquiry is captured, delivered and measured.

ai & automation

Google Reviews Automation

Each month, this system turns a pile of Google reviews into a short report showing what customers love, what is slipping and where to act.

tourism

Magalies Maps Submissions

Businesses can submit and update their printed-map listings through one clear portal instead of getting lost in long email threads.

photography

3Sixty Photography

A clean, image-first portfolio that lets the photography do the selling and makes it easy for the right clients to get in touch.

tourism

Bill Harrop's Hot Air Balloons

We brought the logo, colours, signage and event materials into one consistent brand system that works everywhere customers see it.

FIG. 02 — OFF THE CLOCK

What we build for fun.

Betting copilots, trackpad scales, finance tools — the side projects that keep us sharp.

Visit the Lab

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