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MoteefProductSaaS

Your brand, remembered.

The business is learned once and carried into planning, creation and publishing.

  • Where it standsLive at moteef.ai
  • Year2026
  • What we builtAI marketing workspace, phone app, billing and website

Moteef gives a business one place to plan, create, review and publish its marketing. It learns the brand once, carries that context into every task and keeps the team moving without rebuilding the same brief in five different tools.

Visit moteef.aiHow it works

[01] Where it started

Every AI tool forgot the business.

The AI tools small business owners used did not remember the business, so every new chat started by explaining it again.

  1. Who it serves

    Small business owners and solo marketers run marketing for one business, sometimes several.

  2. Tools that forgot

    The AI tools they used did not remember any of them. Brand notes sat in docs and folders, details in WhatsApp threads and the rest in someone's head.

  3. Generic every time

    Every new chat started by explaining the business again, and the output still came back generic.

  4. Where it began

    We started building Moteef in November 2025, first under the name Ads x Create.

How it ranBefore

  • Docs and foldersBrand notes, logos and old campaigns, spread across drives.
  • WhatsAppBusiness details and feedback, buried in chat threads.
  • Chat promptsEvery new AI chat started from zero: what you sell, who it is for, how you sound.
  • Someone's headThe details that make the brand sound like itself.

What was breaking

  1. 01

    Every AI session started by explaining the business again.

  2. 02

    The output sounded generic, because the tool never knew the brand.

  3. 03

    Owners were left guessing what to post next.

[02] What we built

One workspace, one memory.

A web workspace at moteef.ai, a phone app in testing, billing and admin, and a public site that shows it working.

  1. The workspace and around it

    A web workspace at moteef.ai, a phone app now in testing, the billing and admin around them, and a public site that shows it working.

01 / 04

The workspace

For business owners and marketing teamsWeb, moteef.ai

Where the business memory lives. Owners set it up from their website and refine it, then create, plan, review and publish from the same place.

  • Business and brand memory
  • Image generation with a choice of quality
  • Asset library with versions
  • Calendar, approvals and social publishing
Real screenBrand workspace

6 real screens · tap to enlarge

  • Campaign generator

    A focused creation workspace turns a good brief into campaign-ready visual work.

  • Home dashboard

    Current work, recent activity and the next action are visible in one place.

  • Asset library

    Generated work and its context stay organised instead of disappearing into downloads.

  • Brand workspace

    The business context Moteef carries into every brief and generation can be reviewed and refined.

  • Marketing board

    Ideas, tasks and campaign work move through one visible working rhythm.

  • Publishing calendar

    Planned and scheduled content stays connected to the work that produced it.

Screen 01 / 06

02 / 04

Phone app

For owners on the moveiOS, in testing

The assistant and the library on a phone, with the same business memory attached to every request. It is in testing and not in the stores yet.

  • Chat with the marketing assistant
  • Inspect and use generated assets

2 real screens · tap to enlarge

  • Chat on iPhone

    The marketing assistant on iPhone, with the business memory attached to every request.

  • Asset inspector on iPhone

    A generated asset, inspected and ready to use, from the phone.

Screen 01 / 02

03 / 04

Billing and admin

For account owners and our teamWeb

Owners manage people, plans and credits. Our admin side shows usage and model costs, so we can support users and decide what ships next.

  • Subscriptions and credits through Paystack
  • Credits returned when a generation fails
  • Team access
  • Usage and cost per generation
Real screenPlans and pricing

1 real screen · tap to enlarge

  • Plans and pricing

    Public plans from a free brand to agencies, priced by brands and credits, in rand or dollars.

04 / 04

Website

For people finding Moteefmoteef.ai

The public site shows Moteef at work before anyone signs up: a week of marketing played out in working screens, real ads it made for businesses that use it, and plans priced in rand or dollars.

  • A week of marketing, in working screens
  • Real ads from businesses using Moteef
  • Public pricing, with a free plan
  • Start free without a card

4 real screens · tap to enlarge

  • moteef.ai

    The public site opens on what Moteef does, with a free plan that needs no card.

  • A week, played out

    The site walks through a week of marketing in working screens. Monday: paste a website and Moteef lists what it remembers.

  • Real ads

    Ads Moteef made for businesses that use it: a bush lodge, a pub, a biltong shop and a pharmacy group.

  • moteef.ai on a phone

    The same site on a phone.

Screen 01 / 04

Inside the workspace

Create, plan, review and publish from the same place as the business memory.

  1. 01

    Business and brand memory

    Learned once

  2. 02

    Image generation

    A choice of quality

  3. 03

    Asset library

    With versions

  4. 04

    Marketing board

    Ideas, tasks and campaigns

  5. 05

    Calendar and publishing

    Approvals and social publishing

Moteef, screen: Home dashboard
Home dashboard. Current work, recent activity and the next action are visible in one place.

[03] How it works

From a website to a published post.

The company website gives Moteef a first draft of the business, and every creation reads from that same source.

  1. A first draft

    The company website gives Moteef a first draft of the business.

  2. One source

    The team corrects it, then every creation reads from the same source, so a plan and an image never work from two different versions of the brand.

  1. Owner

    Point Moteef at the business website. It drafts the first business memory.

  2. Owner

    Correct it and add what makes the brand distinctive: offers, audience, tone and visuals.

  3. MoteefTakes over here

    Ask the assistant or the generator. Every request reads the same memory, at the quality you pick.

  4. Team

    Work moves across the board and the calendar for review and approval.

  5. Owner

    Schedule or publish to the connected social accounts.

  6. Moteef

    Assets and versions stay in the library for the next campaign.

Real screenA week, played out

A week, played out

Recorded on moteef.ai

  • Teach it once

    Point Moteef at the business website. It drafts the first business memory.

  • Ask, at the quality you pick

    Ask the assistant or the generator. Every request reads the same memory, at the quality you pick.

  • Publish to connected accounts

    Schedule or publish to the connected social accounts.

  • Review on the calendar

    Work moves across the board and the calendar for review and approval.

[04] What we changed

Teach it the business once.

Moteef learns the business once, keeps that memory current and reads from it for every brief, image, plan and post.

  1. The business first

    Moteef treats the business as the starting point.

  2. Learned once

    It learns the business once, keeps that memory current and reads from it for every brief, image, plan and post.

Before: Docs and folders, WhatsApp, Chat prompts, Someone's head. Now: Live at moteef.ai.Drag, or use the arrow keys

  1. 01

    Before: Explain the business in every new chat.

    Now: Moteef keeps a business memory and brings it into every task.

    Moteef, screen: Brand workspace

  2. 02

    Before: Generic images that need heavy correcting.

    Now: Images generated from the brand's own context, at the quality you choose.

    Moteef, screen: Campaign generator

  3. 03

    Before: Files lost in a downloads folder.

    Now: Every asset and version stays in one library.

    Moteef, screen: Asset library

  4. 04

    Before: Ideas in one tool, tasks in another.

    Now: Ideas, tasks and campaigns move across one board.

    Moteef, screen: Marketing board

  5. 05

    Before: Plans in a calendar, posts in each network.

    Now: Plan, review and schedule on one calendar.

    Moteef, screen: Publishing calendar

[05] What changed

A business, remembered.

Moteef is live at moteef.ai, with subscriptions and credits through Paystack and credits returned when a generation fails.

Moteef, screen: Plans and pricing
Plans and pricing. Public plans from a free brand to agencies, priced by brands and credits, in rand or dollars.
Inside the workspace
5
From a website to a published post.
6steps

Where it stands

Live at moteef.ai

Livemoteef.ai

Nov 2025Sep 2026

Dates from our project records and release history.

  1. Release

    First version, under the name Ads x Create.

    then, +7 months
  2. Update

    Waitlist open at moteef.ai.

    then, +2 months
  3. Launch

    Creative credits launch. Phone app goes to TestFlight testing.

    moteef.ai

    Moteef, phone screen: Chat on iPhone
    then, +1 month
  4. Update

    Publishing adds TikTok and Pinterest; tools for ChatGPT and Claude in testing.

Dates from our project records and release history.

  • Moteef is live at moteef.ai, with subscriptions and credits running through Paystack.

  • The business is learned once and carried into planning, creation and publishing.

  • Users see the quality and cost of each generation before it runs.

  • We run it ourselves and see the real model cost of every generation.

  1. Live, with credits

    Moteef is live at moteef.ai. Subscriptions and credits run through Paystack, and if a generation fails, the credits come back.

  2. Our own product

    It is also our own product to run: we see the model cost of every generation and decide what ships next from real use.

  3. Still in testing

    Newer areas, like the phone app and the tools for ChatGPT and Claude, are still in testing, and we say so.

Built with

The tools behind it.

See the full toolbench
  • React
  • Vite
  • Tailwind CSS
  • Convex
  • OpenAIText & images
  • ClaudeText
  • Paystack
  • Postmark
  • Vercel

Also in the build: Outstand

Next case · 03 / 19

All work

Headroom

See where your AI usage goes.

Headroom is a native Mac app that shows how much of your AI coding plans you have left, when they reset, and which projects, models and requests used them. Built first for our own work, now in beta.

Read the case

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