Nuvion AIBrand identitySoftware and AI
Fifty-one options, one movement.
A new mark and a full brand kit within a day of the brief, with a ChatGPT skill that makes Nuvion's documents in the brand.
- Where it standsKit delivered 15 Oct 2026
- Year2026
- What we builtLogo, brand guidelines, templates and a ChatGPT skill
Nuvion AI builds software and AI systems for product teams and SMEs, and its co-founder felt the old branding was flat and generic. Over six rounds and fifty-one options we found a new mark, redrew it as clean vector curves and built the system around it: guidelines, a logo pack, Word templates, email signatures and a ChatGPT skill that makes Nuvion's quotes, proposals, invoices and letters in the brand.
Flat, generic, out of step.
Nuvion builds software and AI systems, but its logo was a teal AI head with network dots, and Andrew felt the brand was flat.
On white
On black
On teal
I don't like how flat our design/branding is, I feel like there is no visual harmony and our current designs feel very generic.
I like how this looks and the way the colors blend.
Andrew Abrahams, co-founder and CTO · 14 Oct 2026, on WhatsApp
Software and AI systems that move your business forward.
- The branding felt flat and generic.
- There was no visual harmony between the pieces.
- The logo said AI with a picture: a head and network dots.
Who Nuvion is
Nuvion AI develops and supports digital platforms, improves existing business software and automates repetitive work, for product teams and SMEs.
What Andrew asked for
Andrew sent the old logo, the company details and their positioning, and pointed at the colour blend in our own brand guidelines as the feeling he wanted.
A blank page
He was open to a new logo, and Nuvion works in ChatGPT, so the documents had to come out of ChatGPT too.
Fifty-one options, one pick.
Six rounds in under a day, each one narrower than the last, until Andrew, Taaz and we chose the same mark.
Nuvion AI
Brief
Andrew sends the old logo, the company details and what he wants the brand to feel like.
x Create
Explore
Rounds one and two: nineteen first directions.
x Create
Go techie
Rounds three and four, after Andrew asks for “a little more techie”.
Nuvion AI
Narrow
Andrew picks the Trace N and the Nu symbol; round five gives each five takes.
Nuvion AI
Sketch
Andrew sends Nu 01 with a sketch over it that Taaz liked.
x Create
Choose
Round six joins the curl to the diagonal four ways; option 04 is the one.
Round 01
First directions
The evening the brief came in: from a folded N to a dialogue gem.
- R19
- R210
- R38
- R410
- R510
- R64
- 1
14 Oct · 9 options
First directions
The evening the brief came in: from a folded N to a dialogue gem.
Forward N
We put the Forward N first. Andrew asked for “a little more techie”.
Picked
Techie
Options that lean on code: pixel trails, a terminal cursor, a grid, a chip.
Techier
Andrew picked two: the Trace N and the Nu symbol.
Picked
Picked
Two directions
Five takes on each. Trace 01 went forward, and we built the kit around it that night.
Picked
Nu 01, round five
Andrew's sketch on Nu 01
Sent the morning of 15 Oct 2026: Nu 01 from round five, with a sketch over it that Taaz liked. The join
From Andrew's sketch: four ways to join the curl to the diagonal.
Flowing
Arched
Chamfer
Sculpted neckChosen
Wide, then narrow
We started wide with nineteen directions in two rounds, then followed Andrew's ask for something more techie.
Two directions
Andrew picked the Trace N and the Nu symbol, and round five gave each five takes.
The sketch that won
The next morning Andrew sent Nu 01 with a sketch over it, so round six worked out the join and the kit was rebuilt around option 04.
Traced, then redrawn clean.
The approved logo was a picture, so we traced it and refit it as 44 smooth curves you can scale to any size.
- cubic curves draw the N
- 32
- draw the teal swoosh
- 12
- of the N overlaps the approved drawing
- 99.4%
- of the swoosh overlaps it
- 98.9%
Zalando Sans
Width 121, weight 330. Chosen from 40-odd Google Fonts scored against the drawing, with every letter placed where the drawing has it.
From picture to curves
The approved logo was a picture, so we traced it, then refit the outline as smooth cubic curves with as few points as it needs.
Checked against the drawing
We laid the vector over the drawing at twice its size and measured how much of it overlaps.
A wordmark that matches
The name is Zalando Sans, set and outlined, with each letter placed where the drawing has it.
One mark, a whole system.
Guidelines, a logo pack, templates, email signatures, social files and a ChatGPT skill, all reading from one set of colours and type.
Brand guidelines
Brand, logo, colour, type, voice, graphics and applications, each on its own pages.
Logo pack
Stacked and horizontal logos and the mark in colour, on dark, black and white, with app icons, an avatar and favicons.
Documents
Quote, proposal, invoice and letter templates in Word, a letterhead, and a ChatGPT skill that fills them in.
Social and email
A share image, avatars, a LinkedIn banner, a launch post and email signatures for both founders.
Five colours, two typefaces.
- Ink#0b1414
The ground: covers, headlines and body text.
- Teal#1db3a7
The swoosh in the mark, and one thing per view to notice.
- Deep Teal#0e5c57
Teal you can read on light: labels, links and figures.
- Mist#e3f4f1
The quiet teal: panels and highlights.
- Paper#f7f5f0
The warm page for reading, slides and the guide.
Figtree
AaSoftware and AI systems that move your business forward.Headlines and text: a friendly geometric sans.
IBM Plex Mono
AaP-2026-021 · 14 OCT 2026Labels, numbers, references and dates.
Harmony comes from steps: Ink to Teal and Paper to Teal, layered in solid colour, never as a gradient.
The logo pack
Stacked
Horizontal
Mark
App icons and avatar
App icon on Ink
App icon on Paper
Avatar
Favicons, redrawn per size
48 px
32 px
16 px
Each favicon is drawn for its size: enlarged above, real size below.
The guidelines, 23 pages
Cover. The guidelines open on the mark, large, in Paper and Teal on Ink. 
Smooth curves, few points. How the mark was rebuilt: its points on the curve, and the numbers behind them. 
Two lock-ups, one mark. Stacked and horizontal, in colour, on dark and in one colour. 
Five colours. Ink, Teal, Deep Teal, Mist and Paper, with their screen and print values. 
Colours that blend. The palette blends from Ink to Teal in solid steps. No gradients anywhere. 
The swoosh. The mark's last stroke, used large and off the edge, with up to two echoes behind it. 
Backgrounds. Which version of the logo goes on which ground, and which never does. 
The idea. One movement: n, u, N, forward. 
Who Nuvion is. Nuvion's positioning in its own words: what it builds and who for. 
Clear space. Room around the logo, measured from the N itself. 
Sizes. Minimum sizes, and the favicons redrawn for 16, 32 and 48 pixels. 
Please don't. Stretched, recoloured, outlined or retyped: what never happens to the logo. 
Contrast. Which text colour passes WCAG contrast on which ground. 
Voice. Clear about software, warm about people. 
Icons. Lucide icons, line only. 
Layout. A quiet grid, big type and room to breathe.
Templates
Letterhead. The blank letterhead, as a PDF and a Word template. 
Letter. An example letter to a fictional client. - Quotedocx
- Proposaldocx
- Invoicedocx
- Letterdocx
- Letterheadpdf
Shown as the PDFs the kit renders; the Word templates share their layout. Contact, company and bank details are hidden on this page.
Social and email
Harmony in steps
The palette blends from Ink to Teal in solid steps, which is where the harmony Andrew asked for comes from.
Every size covered
Favicons are redrawn at 16, 32 and 48 pixels, with the tips thickened and the swoosh gap held open so the mark still reads.
Ready-made files
Everything sits in one zip in numbered folders: guidelines, logos, templates, social and email, the skill and the fonts.
Their documents, from ChatGPT.
Nuvion works in ChatGPT, so the kit ships a skill that turns a one-line ask into a finished PDF and Word copy.
Quote
Specific work, set out: a cover, the scope and the next steps.
Proposal
The client's goal, the plan and the next step.
Invoice
One page, with the payment details already filled in.
Letter
Anything else, on the letterhead.
- 1
Make a Project
In ChatGPT, a project called Nuvion Documents.
- 2
Add the file and one line
The skill's zip as a file, and one line in the project's instructions.
- 3
Just ask
ChatGPT asks for anything missing, then gives back a PDF and a Word copy.
Write a proposal for Harbour Freight to automate quote follow-ups. From Andrew.
Proposal, cover. The kit's example proposal for a fictional client. 
Proposal, page two. The goal, what we'll do and the plan. Sample figures hidden.
One renderer
The skill uses the same renderer as the kit's examples, so what Nuvion sees in the kit is what ChatGPT makes.
Never invents details
It asks for anything missing in one short list and reads the company details from one file.
A brand kit in a day.
The brief came in on the evening of 14 October and the full kit went back on 15 October.
- Brief to Kit delivered
- 1day
- Logo options in 6 rounds
- 51options
- Brand guidelines
- 23pages
- From ChatGPT, in the brand
- 4documents
Kit delivered 15 Oct 2026
14 Oct 202615 Oct 2026
Dates from our project records and release history.
- then, Same dayBrief
Brief and the old logo arrive on WhatsApp.
- then, Same dayRounds
Rounds one to five: 47 logo options.
- then, +1 dayBuild
Kit built around Trace 01 that night.
- then, Same dayChosen
Andrew's sketch, round six, option 04 chosen.
- Delivered
Kit rebuilt on the final logo and delivered.
Dates from our project records and release history.
Nuvion has a mark of its own, drawn as one movement, in clean vector curves.
Every file reads from the same five colours and two typefaces.
Quotes, proposals, invoices and letters come out of ChatGPT in the brand.
A mark of their own
Nuvion has a logo drawn as one movement, in clean curves that hold up from a favicon to a banner.
One brand everywhere
The guidelines, documents, signatures and social files all read from the same colours and type.
The tools behind it.
See the full toolbench- Python
- OpenAI
Also in the build: ReportLab, python-docx, potrace, Google Fonts
Brand looking flat or generic? Let's find the mark and build the system around it.