Thatchwood Farm Pub
Website / hospitality
The website feels like the pub.
Thatchwood is loud, warm and proudly unpolished. We turned that character into a website that helps people see what's on, find the specials, book a function and message the right person without losing the feeling of the place.
The pub's energy lands immediately, before the practical details take over.
Websites should be felt before they are explained.
Thatchwood did not need a polished-down version of itself. The website had to feel like the place.
Why it needed a rethink.
If the place has a personality, the website cannot sand it smooth.
Thatchwood is more than a pub. It is live sport, cold taps, weekly events, outdoor afternoons, private parties and a tattoo studio under the same roof. That is exactly what makes it fun — and exactly what could have made the website a mess.
A neat, generic hospitality template would have been completely wrong for the place. A chaotic page full of posters and phone numbers would have been true to the energy, but useless to anybody trying to find tonight's plan or book a birthday.
The job was to organise the noise without removing it.
- Industry
- hospitality
- Year
- 2026
- Built for
- websites / integrations / hosting care
The site, in full.
The work is the proof. These are direct views of the real website—no device frames, no decorative mockups.
The place, people and signature offers are organised without sanding off the noise.
Regulars can get straight to the information they came for.
The weekly rhythm is easy to scan without flattening the pub's personality.
The tattoo studio gets a complete chapter while still belonging to the same world.
Groups can understand the offer and move directly into a useful function enquiry.
Real customer voices close the story in the same rough-edged visual language.
What we made work.
We built a deliberately loud website with the same humour, colour and rough-edged confidence people meet at Thatchwood itself.
The opening gives visitors the vibe first. Then the practical pieces arrive in a clear order: drinks specials, what's on during the week, the Blood Lotus tattoo studio, private functions, honest customer stories and the details needed to visit.
Each important action has its own route. Somebody asking about a special, an event, a function or a tattoo does not land in the same vague contact form. The WhatsApp message already carries the reason for the enquiry, which gives both the visitor and the team a better place to start.
The site makes a strong promise immediately: this is a proper local, not a polished chain pretending to be one. Big type, bold colour, movement and real venue photography carry that personality through the page.
The interactions change with the device. Desktop visitors get hover details and larger animated moments. On mobile, event cards respond as they move into view and the important actions remain easy to tap. It feels lively without making somebody wrestle with the website on a phone.
From there, every section answers a real question: What is on? What are the specials? Can we hold a party here? How do I contact Blood Lotus? The design entertains, but the structure keeps doing the practical work underneath it.
- 01High-energy venue website
- 02Weekly events and specials
- 03Private-function enquiry journey
- 04Blood Lotus tattoo studio feature
- 05WhatsApp-first calls to action
- 06Newsletter and analytics foundations
What it proves.
Thatchwood now has one digital home for the different reasons people visit. A first-time guest can understand the place before arriving, a regular can check what is happening, and a group can move straight into a useful function enquiry.
The pub and Blood Lotus also feel like part of the same world without being flattened into the same brand. Each gets its own tone and next step, while the website still holds together as one experience.
This project proves that strong design is not about forcing every client into our taste. Sometimes the best work is knowing exactly how to turn the client's personality up without losing clarity.
- Visitors understand the place before they arrive
- Specials and weekly events are easy to find
- Each enquiry starts with useful context
- The pub and tattoo studio feel connected without losing their identities