Integrations & API Development
We make your software talk to each other — CRM connections, custom APIs, and direct integrations that replace copy-paste admin.
Most businesses don't have a software problem — they have a software-doesn't-talk-to-itself problem. Orders in one system, customers in another, accounting in a third, and a staff member copy-pasting between them. We build the connections that make that admin disappear.
What we build
Direct, reliable links between the systems you already use:
- Website-to-CRM connections: enquiries from your site land in Mailchimp, HubSpot, or Salesforce automatically, tagged and ready for follow-up
- E-commerce and logistics integrations: orders flow from your store to your courier or fulfilment platform without re-typing
- Custom REST or GraphQL APIs, built when your business needs to expose its own data to partners, apps, or internal tools
- Direct API connections as a Zapier or Make alternative — no monthly automation rental, no per-task limits
- Data sync between systems that were never designed to talk to each other
The unglamorous parts get done properly: error handling, retries, and logging, so a failed sync alerts someone instead of silently losing data.
How it works
We start by mapping where data lives and where it needs to go. Often the most valuable integration isn't the one you asked about — it's the one behind the task your team complains about most. We scope honestly, including whether a simple off-the-shelf tool would serve you better; sometimes it does, and we'll say so.
Then we build and test against real data. Simple connections ship in days; custom API development is scoped in milestones with clear timelines.
You pay a build fee, then a monthly that keeps the integration healthy as the connected services update their APIs — most clients stay on it, because that's exactly when things break. The code is yours, fully documented and portable.
Why x Create
Integration work rewards engineers who've seen the messy reality: APIs that lie about their documentation, webhooks that arrive twice, rate limits that appear at the worst moment. We run integration-heavy systems daily — our own agency operations and our product work both depend on third-party connections we built and maintain.
See our work for the platforms behind that experience. If your tools have APIs, we can make them cooperate.
We build. You grow.
Fair questions.
Zapier and Make are fine for simple, low-volume links — but you rent them monthly, hit plan limits, and debug failures through someone else's dashboard. We build direct API connections you own: faster, more reliable, and with no per-task fees stacking up as you grow.
Simple connections — say, website form to CRM — can be done in days. Custom APIs and multi-system integrations are scoped individually, usually in weeks rather than months.
A build fee for the integration or API, then a monthly to monitor it and adapt when the connected services change. The code is yours and documented; most clients keep us on it, because APIs shift under you without warning.
If it has an API — even a badly documented one — usually yes. We'll review the system's documentation upfront and tell you honestly what's possible before you commit.
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